St. Louis may not be the first place that comes to mind when thinking about vacation homes, but real estate investors are beginning to take notice. The city offers a compelling mix of history, culture, and affordability that makes it an attractive destination for short-term rentals and second homes. Whether looking for a property near the iconic Gateway Arch or in a neighborhood filled with historic charm, St. Louis has something for every type of investor.
Strong Tourism and Entertainment Scene
St. Louis is home to a diverse selection of attractions that draw millions of visitors each year. From world-class museums to professional sports teams, the city provides year-round entertainment that keeps vacation rentals in high demand.
Tourists flock to landmarks like the Gateway Arch, Forest Park, and the St. Louis Zoo, all of which offer free admission—a rarity in major cities. The city is also known for its sports culture, with dedicated fan bases for the St. Louis Cardinals and St. Louis Blues, making game weekends particularly lucrative for short-term rental owners.
But here’s the kicker: St. Louis also has a thriving food and brewery scene, with award-winning barbecue, local craft beer, and unique dining experiences that appeal to travelers looking for authentic experiences. Visitors often stay in vacation homes to be closer to these local gems, driving demand for well-located properties.
Beyond sports and food, St. Louis hosts numerous festivals and cultural events that bring in tourists from all over the country. The annual Fair Saint Louis, Mardi Gras in Soulard, and LouFest music festival attract large crowds looking for accommodations beyond traditional hotels. With a well-placed vacation home, investors can tap into this consistent demand.
Tourists flock to landmarks like the Gateway Arch, Forest Park, and the St. Louis Zoo, all of which offer free admission—a rarity in major cities. The city is also known for its sports culture, with dedicated fan bases for the St. Louis Cardinals and St. Louis Blues, making game weekends particularly lucrative for short-term rental owners.
But here’s the kicker: St. Louis also has a thriving food and brewery scene, with award-winning barbecue, local craft beer, and unique dining experiences that appeal to travelers looking for authentic experiences. Visitors often stay in vacation homes to be closer to these local gems, driving demand for well-located properties.
Beyond sports and food, St. Louis hosts numerous festivals and cultural events that bring in tourists from all over the country. The annual Fair Saint Louis, Mardi Gras in Soulard, and LouFest music festival attract large crowds looking for accommodations beyond traditional hotels. With a well-placed vacation home, investors can tap into this consistent demand.
Affordability Compared to Other Major Cities
One of the biggest advantages of investing in a vacation home in St. Louis is the affordability of real estate compared to other urban markets. Cities like Chicago, Nashville, and Denver have seen skyrocketing home prices, making investment opportunities less accessible. St. Louis, on the other hand, offers competitive pricing while still providing the benefits of a major metropolitan area.
The cost per square foot in St. Louis is significantly lower than in many other cities, meaning investors can acquire larger properties at a fraction of the price. This affordability allows for greater flexibility in choosing a home with desirable amenities like outdoor space, multiple bedrooms, and unique architectural features—factors that enhance a vacation rental’s appeal.
In addition, property taxes and cost of living in St. Louis remain relatively low, helping investors keep operational costs manageable while maximizing their return on investment.
The cost per square foot in St. Louis is significantly lower than in many other cities, meaning investors can acquire larger properties at a fraction of the price. This affordability allows for greater flexibility in choosing a home with desirable amenities like outdoor space, multiple bedrooms, and unique architectural features—factors that enhance a vacation rental’s appeal.
In addition, property taxes and cost of living in St. Louis remain relatively low, helping investors keep operational costs manageable while maximizing their return on investment.
Numerous Neighborhoods With Investment Potential
St. Louis offers a variety of neighborhoods, each with its own character and investment potential. Whether buyers are looking for a classic brownstone in Lafayette Square or a modern condo in the Central West End, the city’s real estate market has options to fit different investment strategies.
Here are a few areas that stand out for vacation home potential:
- Soulard – Known for its historic charm and lively entertainment scene, Soulard attracts visitors looking for a unique stay in a lively area. The neighborhood is especially popular during Mardi Gras, one of the largest celebrations outside of New Orleans.
- The Hill – This Italian-American neighborhood is a food lover’s paradise, with authentic restaurants and bakeries that make it a favorite destination for culinary tourists.
- Forest Park Area – With close proximity to St. Louis’ top museums, the zoo, and outdoor activities, properties in this area appeal to families and culture-seekers.
- Downtown St. Louis – Tourists visiting for business, conventions, or events at Busch Stadium often prefer the convenience of a short-term rental downtown.
- Tower Grove South – Known for its historic homes and proximity to Tower Grove Park, this neighborhood attracts travelers who appreciate green space and a relaxed atmosphere.
Favorable Short-Term Rental Market
The demand for short-term rentals in St. Louis continues to rise as more travelers opt for vacation homes over traditional hotels. The flexibility, privacy, and local experience that vacation rentals provide make them an attractive alternative.
Investors considering a short-term rental should be aware of local regulations, but overall, St. Louis remains a strong market for this type of investment. Rental platforms like Airbnb and Vrbo make it easier than ever to reach potential guests, and the city’s affordability allows for competitive pricing while still delivering strong returns.
Investors considering a short-term rental should be aware of local regulations, but overall, St. Louis remains a strong market for this type of investment. Rental platforms like Airbnb and Vrbo make it easier than ever to reach potential guests, and the city’s affordability allows for competitive pricing while still delivering strong returns.
Strong Return on Investment
The combination of affordability, tourism demand, and a growing short-term rental market makes St. Louis an attractive option for investors seeking a strong return on investment. With lower upfront costs compared to other cities, owners can generate competitive rental income while benefiting from long-term property appreciation.
Key factors that contribute to high ROI in St. Louis include:
- Low acquisition costs – Investors can purchase a well-located property without stretching their budget.
- Consistent tourist traffic – Events, sports, and cultural attractions keep visitor numbers steady throughout the year.
- Short-term rental flexibility – Owners have the option to rent on a nightly, weekly, or monthly basis, adjusting to market demand.
- Potential for appreciation – Many areas in St. Louis are experiencing revitalization and new development, increasing property values over time.
Reach Out to DeMaggio Partners
Interested in finding the right vacation home in St. Louis? The team at DeMaggio Partners is ready to help. With extensive knowledge of the local market, they can guide buyers through the best investment opportunities, whether it’s a short-term rental property or a second home for personal use.
DeMaggio Partners works closely with clients to identify properties that align with their goals, providing expert advice on location, pricing, and rental potential. Whether purchasing from out of state or right here in St. Louis, their expertise makes the process seamless. Contact DeMaggio Partners today to start exploring vacation home options in this dynamic real estate market.
DeMaggio Partners works closely with clients to identify properties that align with their goals, providing expert advice on location, pricing, and rental potential. Whether purchasing from out of state or right here in St. Louis, their expertise makes the process seamless. Contact DeMaggio Partners today to start exploring vacation home options in this dynamic real estate market.